“…with instant appeal to fans of like-minded locals Flight Facilities and Rüfüs Du Sol, if you like smart dance music Set Mo could well have just dropped your new favourite album of the summer.” (The Herald Sun)

The Idea

Venue
We chose the Paramount Recreation Club for its Californian lineage of garden beds of blue desert planting, sky-blue terrazzo floors and large modernist parasols. The stunning outdoor rooftop design matched Set Mo’s own chic style and values and located in the heart of Surry Hills location, it easily accessible by all public transport.

Entertainment
We wanted the event to have high impact from the moment you walked out of the lift, right up until the closing moments at the end. The first hour allowed for guests to mingle and Set Mo to work the room whilst attendees enjoyed a lavish grazing table, complimentary cocktails and beers. Leading Australian comedian and former triple j presenter Matt Okine then hosted an insightful and hilarious ‘In Conversation’ with Set Mo before all guests were moved inside for the exclusive first playback of ‘Surrender’ and more cocktails! A 2.4m x 2.4m media wall was featured for photo opportunities with fans and Set Mo rounded out this special evening with an intimate DJ set to a packed room.

Food & Beverage
A bespoke drinks menu was created including the ‘Set Mo Spritz’ – a signature Belvedere Vodka cocktail featuring yuzu puree, cloudy apple juice, lemon juice, elderflower cordial and soda plus a couple of Balter beer options were provided. We supplied a very large grazing tables with a mixture of different cured meats, cheeses, dips, crudités, olives, grapes, bread, dried fruits and nuts.

Event Flow
➜ 6.30pm Arrival drinks and canapés
➜ 7.30pm ‘In Conversation with Matt Okine’
➜ 8.00pm World Premiere 'Surrender 'album playback
➜ 9.00pm Set Mo DJ Set
➜ 9:30pm Close

Branded Content

Tropicool’s creative team covered the event, producing an exclusive short film for Belvedere Vodka and an official photo gallery, uploaded to Facebook and available to the media the day after the event. Zanerobe created two exclusive video pieces, the first a behind the scenes interview with Set Mo and the second a wrap video. These videos were promoted through Zanerobe’s website, newsletter and social pages. Set Mo recorded a mix for Bailey Nelson’s DJ series on Soundcloud, and shared through their website and newsletter. yeahsure produced the official event wrap video, as uploaded by Set Mo and Life Without Andy covered the event with an exclusive photo gallery across their website, newsletter and socials.

- Zanerobe ‘Behind the Scenes’ Video
- Zanerobe x Set Mo Wrap Video
- Life Without Andy - Photo gallery
- Bailey Nelson – DJ Mix
- Official Tropicool Wrap Video
- Official Tropicool Photo Gallery

Influencers
We invited a broad mix of assorted guests to attend the launch and share details across their social pages.

Notable Attendees
➜ Marny Kennedy (actress)
➜Tom Dericx (AFL player / model) ● Matt Okine (comedian)
➜ Bag Raiders (musician)
➜ KLP (musician)
➜ Ari Pashalis (photographer)
➜ Jade Le Flay (musician)
➜ Tori Levett (musician)
➜ Plus many more

ROI
Total IG stories: 73
Total Reach: 1,388,435
Total Ad Value: $15,225

Testimonials

“We couldn’t have been happier with Tropicool and their incredible work on Set Mo’s debut album launch event. Tropicool approached all aspects of the event with care and a deep understanding of the Set Mo brand personality. Securing relevant partners, Tropicool brought the event to life in such a spectacular way that many industry colleagues claimed this event raised the bar on album launch events. I couldn’t recommend Tropicool more highly, anyone would be lucky to have these legends on their team.”

Jane Slingo (Set Mo manager)