Hayden James
‘Between Us' After Show
Hayden James is one of the country’s hottest musicians of 2019 with a standout live performance at Splendour in the Grass, the release of his acclaimed debut album ‘Between Us’ and an enormous live album tour with all shows selling out in advance. To celebrate the album release, Tropicool were brought on board to manage and produce the exclusive after show for Sydney’s sold out Enmore Theatre show, hosted at the intimate late night spot The Lansdowne.
Tropicool developed an influencer marketing program around the release of the new album and invited a selected number of guests to attend and share posts from the event.
We partnered with Lee Jeans and Belvedere for the after show. This saw Lee Jeans provide visible branded POS items throughout the venue, gifting of artists and VIP guests backstage, and consumer facing gifting out on the dancefloor. Belvedere presented Hayden James with two personalised bespoke Belvedere bottles; one customised for his album 'Between Us' and the second featuring his artist name on the bottle.
Hayden James shared video and photo content for Belvedere and Lee Jeans.
Photos by Ari Pashalis
