Case Study:

Crooked Colours ‘Langata' After Shows

The Brief

Tropicool were engaged by Crooked Colours management team in April 2019 to help create an influencer marketing strategy and awareness campaign for the release of their new album 'Langata' on sale 17th of May.

Event Details
➜ Event: Exclusive ‘Langata’ Album Launch after shows
➜ Venue: Sydney Lansdowne hotel, Melbourne Geddes Ballroom
➜ Capacity: Up to 350 attendees per event 
➜ Date: Friday 24th and 25th of May
➜ Target audience: Media, VIP, influencers, friends, family, competition winners
➜ Drinks: Belvedere cocktails 
➜ Event themes: Fun and playful

Key Objectives
➜ Produce two album launch after shows Sydney and Melbourne 
➜ Put together an influencer marketing campaign in Sydney, Melbourne and Brisbane which will create awareness to the album
➜ Build online engagement through the event to compliment Crooked Colours album release plan 
➜ Secure the right on-brand partners and funding 
➜ Event manage from start to finish including event budget, suppliers, liaison with venues, brand partnerships, content

Brand Focus: Belvedere

Crooked Colours were presented with personalised bespoke Belvedere bottles for their album 'Langata' and an additional custom bottle for the band.

Crooked Colours provided video and photo content for Belvedere.

Brand Focus: Audiofly

Crooked Colours were gifted bespoke headphones at their after show which they were filmed unboxing. Crooked Colours provided Audiofly with a 30 minute DJ Mix and exclusive photo content from the event.