Etcetc Label Showcase
feat. Jax Jones
Etcetc Music is an Australian music company; home to the most culturally significant international releases and groundbreaking local artists.
Based in Australia, Etcetc is the label to alternative and electronic bands and artists PNAU, George Maple, Kilter, CLYPSO, Luboku, San Mei, POOLCLVB, DOOLIE, BRUX, Flash 89, Donatachi, George Michelle and Airwolf, and the Australian & New Zealand home for international artists such as Duke Dumont, FISHER, Jax Jones, Fever Ray, Claude VonStroke, Digitalism, FARR and The Goods.
Photos by Life Without Andy
The Brief
Tropicool were briefed by Etcetc to deliver an exclusive event for international label artist Jax Jones whilst he was in town for the FOMO Festival. We were asked to find a venue that could showcase Australia with spectacular views as the main hook. We secured one of Sydney’s hottest floating bars The Hamptons, with stunning views over Sydney harbour and a cruise which would go past iconic landmarks including the Opera House and Harbour Bridge.
Belvedere came on board as the alcohol partner for the event, serving up crafted cocktails.
The event was a roaring success with over 120 attendees, including a high profile guestlist of influencers and musicians. Influencers were invited on board to post content and create buzz around the event and the label.
Performers on the night included Jax Jones, PNAU (DJ set) and Clypso and as the drinks flowed later into the evening.
Event Details
➜ Event: Exclusive Etcetc label showcase
➜ Required Venue: Unique space showcasing Australian iconic landmarks
➜ Capacity: 100
➜ Date: January 2020
➜ Target audience: Media, VIP, influencers, friends, family.
➜ Catering: Canapé style, elegant, healthy
➜ Drinks: Belvedere cocktails
Key Objectives
➜ Produce an exclusive label showcase
➜ Research and book the most appropriate venue to host the event
➜ Bring Etcetc brand aesthetic to life through venue décor and styling
➜ Secure the right on-brand event partners
➜ Event manage from start to finish including event budget, suppliers, content creation, food and drink
➜ Coordinate event flow and entertainment invite influencers onboard to generate buzz
The Results
Influencers
We invited a broad mix of assorted guests to attend the launch and share details across their social pages.
Branded Content
➜ Tropicool’s creative team produced an exclusive photo gallery for socials from the event
➜ Photos by Tropicool were uploaded by Etcetc, and media outlet Life Without Andy covered the event across their website, newsletter and socials available.
➜ View photo gallery here
Notable Attendees
➜ Harrison Reid
➜ Set Mo
➜ Jessie Khoo
➜ Pnau
➜ Harrison Kennedy
➜ Caspar Thomas
➜ Plus many more
ROI
Total IG stories: 34
Total Reach: 1.1 million
Total Ad Value: $12,635