Tropicool
WINSTONXJIMMYBRINGS-41.jpg

Jimmy Brings x Winston Surfshirt 'White Crumble' Campaign

text to see where the text goes

WINSTONXJIMMYBRINGS-41.jpg
WINSTONXJIMMYBRINGS-4.jpg
WINSTONXJIMMYBRINGS-123.jpg
WINSTONXJIMMYBRINGS-89.jpg

Case Study:

Jimmy Brings x Winston Surfshirt
'White Crumble' Campaign

Since 2012, Jimmy Brings has been satisfying the needs of their customers with their convenient alcohol delivery service that delivers ice cold drinks in under 30 minutes.

Alcohol can be delivered all over Australian major cities - whether it’s wine, beer, spirits or snacks - even bits and pieces to help out the next day like pain killers and Berocca!

Jimmy Brings’ alcohol delivery service is perfect for stocking up in advance for big parties, filling up an empty esky or taking a bottle of wine to a friend’s dinner party. They want to help customers make the best life decisions and never get behind the wheel once they’ve had one too many.

Jimmy Brings has an app, website and contact number to make all delivery orders as easy as possible. They have drivers all over town that will deliver via their refrigerated vans and ready to enjoy.

The Brief

Combining music and wine was a seamless and creative outcome of the Jimmy Brings and Winston Surfshirt ‘White Crumble’ Campaign. Tropicool assisted with aligning Jimmy Brings with an artist whose creativity is multifaceted - resulting in an exclusively curated white wine, label design and activations off the back of their new album release.

We put together an end-to-end marketing strategy which included digital, publicity, influencer marketing and a live event. As part of the brand partnership, Winston Surfshirt happily presented the partnership via social posts, a DJ set at the event and competitions - which included a house delivery by Winston himself!

’White Crumble’ was set to be the drink of the summer!

WINSTONXJIMMYBRINGS-35.jpg
WINSTONXJIMMYBRINGS-107.jpg

Objectives

Jimmy Brings campaign 
➜ Increase social media following on Instagram by 2000 followers during the 3-month campaign period 
➜ Increase overall brand awareness and reposition Jimmy Brings as the top of mind alcohol delivery brands for men and women aged 18-29
➜ Drive app installs (e.g. "to get this wine, download the JB app")
➜ Get 5 x media placements in relevant publications (e.g. Broadsheet, Pedestrian, The Urban List) 
➜ Get 8 x influencer generated content from the campaign 


Launch Event
On the November 14 2019, Tropicool hosted the launch of Jimmy Brings and Winston Surfshirt’s new collaborative wine; ‘White Crumble’. At the intimate and captivating Folonomo in Surry Hills, guests were invited to try a chilled glass of the Sauvignon Blanc while mingling and enjoying the complimentary canapés and smorgasbord. 

Winston Surfshirt surprised guests by hopping on the decks to set the mood and create the fun, summer vibe that the wine also embodied.

WINSTONXJIMMYBRINGS-109.jpg
WINSTONXJIMMYBRINGS-49.jpg
WINSTONXJIMMYBRINGS-111.jpg
WINSTONXJIMMYBRINGS-47.jpg
WINSTONXJIMMYBRINGS-52.jpg
WINSTONXJIMMYBRINGS-67.jpg
WINSTONXJIMMYBRINGS-46.jpg
WINSTONXJIMMYBRINGS-45.jpg
WINSTONXJIMMYBRINGS-95.jpg
WINSTONXJIMMYBRINGS-26.jpg
WINSTONXJIMMYBRINGS-37.jpg

Campaign Results


➜ Press coverage from Russh, WHO Magazine, Happy Mag, SITCHU Melbourne and Sydney, Aus Music Scene, Drinks Trade and The Partae.
➜ Combined social reach of over 1 million people
➜ Combined likes of over 4,000 across content posts.
➜ Total combined readership: 1.9 million
➜ Ad value of $24,450
➜ Posts + Instagram stories from Winston Surfshirt
➜ 25,100 followers | 2,804 combined likes | 59 combined comments
➜ 100 attendees of the ‘White Crumble’
➜ Launch Event
➜ 7000 units sold 
➜ 30,000 app downloads