Freshly Pressed Ideas
Credit: Anna
Tropicool is a collaborative, creative marketing agency coming at you from the heart of Sydney. Like-minded and results-driven, we pride ourselves on building strong relationships with everyone we work with. We share a passion for transforming brands and creating campaigns that are never forgotten. We breathe creativity and thrive on implementing innovative, transformative concepts. This empowers our clients to build brand value and live in the minds of their key audiences.
The collective experience of our team spans across the fashion, beauty, lifestyle, food and beverage, and music industries; encompassing publicity, brand management, experiential marketing, event activations, content creation, brand partnerships, influencer outreach, digital and hospitality solutions.
We are an approachable team who are dedicated to cultivating comprehensive networks with media, industry, and influencers. We act as a full-service agency and our talent arm enables us to connect brands to musicians and influencers.
There’s a consciously holistic edge to everything we do. Our energy reflects our objectives as an agency determined to be innovative and current, delivering measurable value. Our strategies and concepts influence the influencers. The level of detail and quality in our work creates a long-lasting experience for our clients and their goals. Our creative team likes to have their finger on the pulse with new and exciting methods for bringing concepts to life.
Meet the team…
Director: Raul Gonzales
Raul has been in the Hospitality and Entertainment business for over 10 years. His experience includes food and beverage, music, fashion and lifestyle specialising in project management, experiential marketing, brand partnerships, brand development and influencer outreach. He takes an entrepreneurial approach with all his clients aiming always to get the best ROI possible. His focus is to create experiences and tell stories about the brands he works with, creating unique strategies customised according to the brand's needs. Prior to setting up Tropicool, Raul spent a few years in the agency world heading up the events sector and business development for Jaden Social. Along side this, Raul has also owned successful Sydney bars and restaurants hence his love for all things hospitality!
Social Media & BD Manager: Nathan Tito
Nathan is a creative powerhouse in the realm of social media and marketing. His natural knack for seamlessly merging innovation and strategy is complemented by his adaptive and inventive prowess. Leveraging his extensive network and highly sought-after content creations, Nathan stands as a dynamic force reshaping the landscape of modern marketing.
Senior Marketing & Design Specialist:
Alana Khouri
Alana’s experience comes from her background in marketing, business, design and fashion. She combines her love for fashion and analytics through her creative direction and critical work; with experience in styling, art, digital marketing and graphic design. Her passion lies with supporting and seeking diversity and inclusivity within the fields she works. Whether it be brand campaign assistance, creative direction, event planning, marketing and social media strategies – she will always pursue a unique and effective approach.
Content Specialist:
Alistair Fawcus
Alistair Fawcus is a creative who thrives in social environments and expresses himself through this work, fashion & choice of music. He always brings good vibes and creates a welcoming environment for new ideas, out of the box thinking & innovation.
Alistair has extensive experience across social media platforms with expertise in Instagram and Tiktok. With a background in fashion and lifestyle he works with and understands current trends – utilising it for his work for brands.
Social Media Coordinator: Sophie Richard
Sophie is Tropicool's freelance social media coordinator and content creator. She has had extensive experience in the beauty industry, as she's assisted in managing a beauty salon which specialises in dermal therapy. With her personal social channels surpassing 100k combined - Sophie is confident in creating and executing a successful social media scheme across Tiktok and Instagram and has applied her skills to brands that have reached out to her. From fashion brands, to beauty and cosmetics.
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